Randy Vu Productions
Escaping the boundaries of traditional photography & videography
About Randy Vu
Born in Albuquerque, New Mexico and raised in Dallas, Texas, Randy is a fast approaching freelance photographer and has recently graduated with his Bachelors of Science in Information Systems from the University of Texas at Arlington.
Randy Vu’s website hadn’t been keeping up with his growth in the industry for a few years.
An outdated design and a handful of pages that were difficult for the marketing team to update meant it was impossible to get a true sense of who Randy Vu was, the exceptional quality of his work, and the high calibre of his clients.
The new website was to be just one part of a wider rebrand project. We were brought on board to adapt the fantastic new brand guidelines into a website that truly captured everything that made Randy Vu who he is helped improved opportunities to generate inquiries, and was backed up by a flexible content management system.
Launching the website
“Escape your reality” is one of the core messages of the new Randy Vu brand, and bringing such a tactile range of content to life online in a way that reflects his quality was key.
Aspirational, evocative imagery that captures the experience of design/art elements introduces the new site, before giving way to high quality product photos, using a wide range of close-ups and flat lays to ensure that the site is a highly visual experience.
The future
Working with Randy Vu on launching a beautiful website that showcases his work is only the beginning. We have worked over the years to create engaging promotional social media posts to generate new customers. Other aspects of the work involved researching the times he engages with his audience to maximize his exposure and build a greater network of followers.