Ciel Nail Lounge
Changing the perceptions of industry standards
About Ciel Nail Lounge
Ciel Nail Lounge is not like every other nail salon. Located in Irving/Las Colinas since 2018, they want to be seen as a cut above the rest. They are staffed with qualified, specialist nail technicians who provide high quality, state of the art nail service.
Logo Design
With a name like Ciel Nail Lounge, the owner wanted to created a chic look that helps it stands out from the crowd of older salons in the area.
The challenge came in taking a simple concept, and creating something that stands apart, while also representing the professional nature of the nail lounge.
We introduced distinguishable features into the logo design. The first being the emphasized letter C. While keeping everything else very minimalistic. The approach in designing the logo was carefully considered to match the clean, modern appeal of the interior. Ultimately, we were able to create something immediately identifiable with the company.
Branding
Once our client was happy with the logo, it was time to develop a full set of brand guidelines. These are essential to ensure that branding elements are used consistently throughout the business, within all communications.
The set of rules outlined the correct use of the logo. The use of typefaces and the color palette, which included a limited range of shades to maintain the minimalist nature of the company.
Stationery
The team provided the content, which we sub-edited, laid out, and worked with our trusted local printer to get delivered to the practice’s doorsteps.
Design
The website was designed to allow users to be able to navigate through easily and quickly.
The content on this website has been created and laid out to give readers a good level of understanding about the services offered by Ciel Nail Lounge. Their open and honest approach appeals to users who are particular with their nail care and have questions about some of the procedures – questions that they need answered before making contact with the lounge.
The Future
We have built a good relationship with Ciel Nail Lounge, and will continue to work with the client as brand gatekeepers while the company grows into one of city’s most commendable nail lounges. We’re always on hand to help out with on-brand work.
